ENGINEERING BETTER SOUND FOR EVERYONE
The decades-long domination of compact discs and the advent of music streaming seemed to signal the end of vinyl until recently. Now, thanks to new generations of music fans and LP loyalists, records are making a comeback. And U-Turn Audio is poised to take full advantage thanks to its commitment to cutting-edge turntable innovation. U-Turn partnered with Phillips-Medisize to innovate a streamlined magnesium tonearm for its Orbit Theory turntable that’s winning awards and creating an unprecedented audio experience for its customers.
Challenges
Improving tonearm design required complex product design and engineering
Specialized manufacturing expertise needed to make parts from magnesium
Highly complex product design created significant production considerations
Solution
Phillips-Medisize’s experience making medical devices using magnesium proved instrumental to the project’s success
Expert mold-design and flow analysis backed by decades of experience in magnesium “thixomolding” production process
Customer-first focus expedited combination of physical and mechanical properties needed to develop a light, strong and durable tonearm
Results
New tonearm elevates sound quality thanks to ability to dissipate vibrations while reducing resonance
Ability to consolidate parts lowered tooling costs, supply chain requirements and assembly time
New Orbit Theory receives awards and accolades, spurring U-Turn Audio to make new tonearm available on additional turntable models